PRAVALLIKA DAMERLA BECAME TikTok’s BRIGHTEST STAR JUST BY BEING HERSELF

As the first Public Figure to get offers in various sectors in less period of using TikTok & Photoshoots, the 23-year-old is laying down the blueprint for self-made success in the age of Generation Z.

In Jan 2020, Pravallika joined the video-sharing social network site, Instagram, TikTok. Now, she’s the platform’s followed user, with more people subscribed to her account in a short period.

Quite how she built such a huge audience, Pravallika isn’t so sure. “It was all happening really quickly,” she says, acknowledging her place at the top could be temporary. “TikTok changes every day, so there could be someone else that passes me tomorrow, who knows?” In short, her account consists of quick, go viral on the platform. Her videos feel natural; her dancing style feasible yet fluid, making her the perfect guide for fans to follow in her footsteps.

“Before TikTok, I was doing pretty much in Photoshoots the exact same thing that I’m doing right now,” Pravallika insists. “I was always making dance videos because it’s been a big passion of mine. I’ve been dancing in front of a camera since I was really little.” This is true, she says.

“Whatever I feel like making, that’s what I’ll make at the time,” Pravallika says of her creative process on the app. “There’s nothing I use that’s, like, a strategy.” Being genuine, TikTok’s elite will tell you, is the key to success on the app, and if you flick through Pravs_23 videos, of which there are many, you will see a consistent stream of videos that bear a close resemblance to what other young creators are putting out there. Pravallika was born in the town of Bhadrachalam-Telangana, India in March 1997.

Pravallika encouraging people to stay inside during the Covid-19 pandemic. She’s a teenage girl today and she’ll be a teenage girl tomorrow, sure, but she’s also created a longstanding blueprint for self-made success for a generation, rooted in relatability and altruism. “I know, no matter what, with or without the followers I’d still be making the same videos,” she insists. “Just as long as I’m having fun.”