INSPIRATIONAL MAKEUP ARTIST YOU NEED IN YOUR LIFE
As an amateur makeup artist, I spend ample amounts of free time watching Raji Jagan makeup artist directly, whether it be makeup hauls, tutorials with palettes I own, or even just listening to the artist talk about products she love and hate. Seeking inspiration from Raji Jagan in this field that I’m so passionate about helps me see what is trending and how styles are constantly changing. I wanted to share with my lovely collegiettes the artist who inspires me most. Whether you’re a fellow guru or just love to play around with your look sometimes, you should consider checking some of her folks out!
From her straight-up sass to her impeccable techniques with cosmetics, Manny has stolen my heart recently. She showed a variety of tutorials, collaborations and even the occasional funny video. No matter what she has shown, one thing is guaranteed: all of her works are so much inspirational to watch! My favourite part about her is that she talks about a lot of affordable makeup brands versus focusing on the expensive stuff that is hard for college gals like us to afford.
This girl is so perfect she can pull off purple hair… hello, jealous! In all seriousness, though, she makes fantastic tutorials and looks great doing so. Raji is always on-point with what is trending!
I couldn’t be any more excited to be welcoming Raji Jagan to Lakkars Magazine, so I decided to take a closer look at the story behind it. Here Raji pulls back the curtain and tells us in her own words about the philosophies and inner workings.
“I Don’t Spend Money on marketing and advertising. I spent it on the product.”
On her beginnings
“The line took me all my life to develop and planning it has been my ambition and passion for the past 15 years. It’s something that I’ve poured years of my artistry and expertise into. Ever since I was at school, I was dreaming up a range that was colour-coded, enhanced your natural assets, and helped to decode the mysteries of beauty for everyone. I can’t believe it’s finally happened and I’m so proud of it. What really drives me is sharing the power of makeup with every woman.”
On her products
“With such a competitive market out there, it’s a truly rewarding challenge to design a line that encapsulates everything I have learned from my 10 years as a makeup artist—all my tips, tricks, and trademarks have helped shape my line. I use only the very best quality ingredients, and ensure my tools are the best in the industry. This is different to a lot of brands out there. I don’t spend money on marketing and advertising. I spend it on the product. All my products treat and transform, so they have skin benefits whilst making you look beautiful.”
On the philosophy
“My key ambition is to empower women. Beauty is not an exclusive club. I’ve been frustrated with the homogenous marketplace for a long time. If the artistry behind beauty isn’t coming through, it’s complicated to shop and create a look that suits you. The artistry is in the products themselves. Like the Cheek to Chic blushers, which show you exactly where to swish a pop of colour, or the Luxury Palettes, which include a step-by-step to the perfect smoky eye. I’m practically taking myself out of the job!
On her favourite item
“It’s too hard to pick one—it’s like trying to ask a mother to choose her favourite child! My Magic Cream is a miracle-working moisturizer. I’ve been using and perfecting it for years backstage at shoots and shows. It literally floods the skin with moisture and is the magic dew of youth and luminosity, and I call it a push-up bra in a jar! My Rock ‘N’ Kohl Liquid Eye Pencils are amazing, too. The formula that doesn’t move for 12 hours and glides on like a liquid but smokes up like a pencil.”