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VANDANA JAIN IS HITTING ALL

VANDANA JAIN IS HITTING ALL

Vandana Jain brought up in a musical family, she spent her evenings with her father, singing along to Bollywood songs. Brooklyn-based graphic designer-turned-performer Vandana Jain explored her passion for music further with a gospel and Latin language choir at her all-girls school in Bengaluru but didn’t take it seriously until she started experimenting with it in New York. Only when she started performing live did it become a real career choice for her. A testament to Jain’s attention to detail, her debut EP Vandamner came with her own complex album art and bespoke record sleeve, sealed with red wax and twine, while her work — which she describes as “moody electronica” and a “cerebral pop hybrid” — reflects her journey from India to London and Brooklyn.

Stirring inheritance

Vandana Jain

“I use nostalgia from back home and inject it into my work. The smells, colors, the stunning auditory bliss I grew up around, but also the strange and dark truths about India inspire me like a constant dance of the yin and yang. My heritage has also taught me to keep a mystique about my image, commanding the audience’s attention without using my body as a reference. Being provocative can be as simple as one’s approach to their work and doesn’t require old fashioned stimulation.”

Forward focus

Vandana Jain

“I am at a major creative turning point, literally taking everything I know and turning it inside out. I’m having a fantastic time parting with self-doubt and trusting my gut. There are two projects in the making — one is a solo effort, a part of an immersive performance piece, and the other is a collaborative record of experimental desert music by way of India. An American tour and festival line ups are in the works for next year.”

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